Buick LaCrosse Helps Tiger Woods Elude Paparazzi In New Television Commercial - New Ad For All-New Lacrosse Offers Chance To Win One-On-One Lessons From Tiger
DETROIT - Tiger Woods has used his clubs to put distance between himself and a tournament field many times during his career. Now, in a new television commercial from Buick, Tiger uses a Buick LaCrosse to put distance between himself and another intimidating field: a pack of photo-hungry paparazzi.
The new, playful television commercial - titled Evasive Dream -- debuts during this week's Buick Invitational golf tournament in LaJolla, Calif. (Jan. 20-23). In addition to the original 30-second spot, another cut of the commercial touts a sweepstakes to win one of five "Dream Weekends." Buick has made a number of weekend trips available - including private lessons with Tiger - from which one winner may choose. Those interested can get more details and register at www.buick.com.
This is Buick's third commercial for LaCrosse, and it's the first one to feature Tiger. "We wanted to show Tiger with his LaCrosse in an everyday situation for him," says Margaret Brooks, Buick Marketing director. "This commercial showcases LaCrosse's agile handling and responsive 240 horsepower V6 engine to show how the car can handle any situation."
The Aerosmith song "Dream On" underscores the spot from McCann-Erickson's Detroit office.
LaCrosse was introduced at the 2004 Chicago Auto Show last February and began reaching dealerships last September. LaCrosse sales doubled from Nov. 2004 to Dec. 2004. LaCrosse is the second best-selling Buick after only three months of sales.
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