Test-Drive a Buick Today, Plan a Vacation Tomorrow - $100 Marriott coupon offered for test drive between Feb. 17 - 22
Detroit - Since signing an endorsement agreement with Buick five years ago, Tiger Woods regularly gets an advance look at new Buicks years away from production. Now that the new models are arriving in dealerships, Buick is offering everybody a deal to get behind the wheel: test-drive a new Buick and earn $100 worth of rest and relaxation at a Marriott hotel.
During Buick's Dream Weekend -- Thursday, Feb. 17, through Tuesday, Feb. 22 -- Buick is offering a special test-drive promotion. Consumers simply register on-line at www.buick.com, print out a certificate and test-drive a new Buick at a local dealership. In return, test-drivers are mailed a $100 coupon good toward a weekend at a participating Marriott hotel or resort.
"With the arrival of LaCrosse and Terraza, we're gaining momentum at Buick," said Buick Marketing Director Margaret Brooks. "These vehicles will surprise a lot of people, and we're sure if people experience Buick's blend of quiet, power and style, they'll be impressed. The $100 Marriott coupon is a fabulous added incentive."
The test-drive event will be heavily promoted through television and on-line advertising. Buick's newest commercial with Tiger -- titled "Evasive Maneuvers" -- will drive consumers to the web for their test-drive certificates.
And Buick's Dream Weekend Sweepstakes continues at www.buick.com in which a number of weekend trips are available - including private lessons from Tiger - from which one winner may choose.
The all-new Buick LaCrosse is Buick's most recent entry into the mid-size sedan market. Buick sold more than 5,000 LaCrosses in January. The 2005 Buick Terraza is Buick's first foray into the crossover sport van category. Terrazas are just now arriving at dealerships in volume.
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