"Baby Buick" Lucerne Golf Carts to Star on Tonight's "The Amazing Race" on CBS
Detroit – As part of the launch of the all-new 2006 Buick Lucerne and following activities including a new tagline (“Beyond Precision”), new advertising and appearances on “The Apprentice Martha Stewart” and the daytime “Martha Stewart Living,” Buick will take a lead role on tonight's “The Amazing Race” on CBS at 9 p.m. EST. This time, Buick is leveraging its role as one of the leading sponsors of golf and provides each team “Baby Buick” Lucerne golf carts to help complete a leg of the race.
As an added surprise to the teams, the winning team on tonight’s episode will win a new Lucerne.
“The Buick Lucerne golf carts are great conversation starters at Buick events, especially our PGA Tour stops,” said Buick marketing director Margaret Brooks. “This is a new, fun way to introduce the luxurious Lucerne to an audience interested in upscale brands. We’re excited to award the winning team a new Buick Lucerne.”
Also during the show, Buick will promote an on-line sweepstakes offering a grand prize of a new Lucerne and a trip to Lucerne, Switzerland. Consumers may find out more and enter the sweepstakes at www.cbs.com/buick.
The Lucerne golf carts were created by Buick with Florida-based LA Concept Cars, Inc., and are available for purchase. Signature Lucerne styling cues accentuate the vehicle, including a waterfall grill, custom headlights and Buick tri-shield logos. In addition, each Lucerne golf cart featured on the show is equipped with OnStar, GM's in-vehicle safety and security system
“OnStar is the feature that really surprises people,” said Brooks. “Being able to make dinner reservations from the 13 th fairway can make a round of golf even better.”
Built “Beyond Precision,” the Lucerne is Buick's third new vehicle in just over a year, following the LaCrosse midsize sedan and Terraza crossover sport-van.
Lucerne offers an array of options, including a V-8 or V-6 power, three trim levels - the well-equipped CX, elegantly appointed CXL or the luxurious, performance-oriented CXS model. Standard on every Lucerne are OnStar, Quiet Tuning - Buick's exclusive process to eliminate unwanted cabin noise - and a four-year/50,000 mile warranty. The sedan has a base manufacturer's suggest retail price (MSRPs) ranging from $26,990 to$35,990.
Lucerne is engineered to meet a wide variety of customer preferences and compete across a wide range of domestic and import entries in the premium midsize and luxury segments.
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