The Buick Park Avenue appeals to luxury-car buyers who desire prestige,
quality, extensive standard features and riding comfort. They come to the
market with high expectations, and tend to view their new car purchase as
an "investment" more than an expenditure, per se. Park Avenue buyers tend to be well-educated, older males with successful
managerial or professional careers. Most will not consider shopping the
imports. Top priorities are luxury, reliability and comfort.
Source: The Buick -- A Complete History & Buick Motor Division